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and environmental friendliness. most data centers, by design, consume vast amounts of energy in an incongruously wasteful manner, interviews and documents show. >> that is right. we also point out that different plays in this industry behave differently. there is a range. we're talking about the typical data center. doing these digital tasks, everything from banks to big department stores -- the computers in these data centers typically are actually not doing anything but trying electricity, for the most part. most of the electricity -- the vast majority -- is powering a computer that is waiting for something to do. these things, once turned on -- we as consumers insist that this infrastructure always be available, and never run out of capacity. those computers are sitting there, just waiting for us to call upon them to do something. whether it is day or night, the dead of night when no one is asking for the service, or the middle of the day when everyone is, they're always on. it is a built-in way of operating in this industry. it has developed a lot of critics. >> you also write about their en
place or another. it is not a book about energy -- technology. -- policy. there was a moment with the sopa debate where i was confused about while -- why they were not up in arms about it. it is so crazy we could not do it. if it would happen, we could not execute it. it seems to me that airline pilots are suddenly asked why the plane is upside down. i do have a bit of stockholm syndrome with the captors. i see the internet through their eyes. i have not yet emerged myself in the opposite view in the policy discussion. >> in the construct of the internet, we are hearing a lot about the cloud. how does that fit in? >> the cloud is all of it. the cloud is a marketing term for the way in which the internet as a whole can offer business services. with that means more specifically perhaps is a large datacenter and data warehouse. perhaps not in ashford, virginia, but the next town over. they have to tether in and connect directly as possible to the distribution depot, you might say, of ashford, virginia . ashford is the place where bandwidth is the most abundant and cheapest. when
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